Our City, Our Voice: Themes for a New City Logo
Project Update: June 13 2025
We’re pleased to share that the new City logo and branding were officially unveiled at the June 9 Council meeting! Your input played a key role in shaping the logo and other elements of the brand identity.
To learn more about the new look and what it represents, visit this page. You can also watch the staff presentation from the Council meeting here.
Thank you for sharing what New West means to you and for being part of this journey.
New City of New Westminster Logo
What’s happening?
The City of New Westminster is working to redesign its corporate logo.
In July 2022, Council passed a motion to begin the process of updating the City’s logo. The motion also asked City staff to engage with the community in the development of a new logo “that is inclusive and allows for collective pride in our City.”
The City’s current logo features a gold crown above the words "New Westminster". This logo was adopted in 2008, replacing the previous logo, which showed the City’s Coat of Arms with the words "Corporation of the City of New Westminster" around it.
Note: while Council’s original motion also referenced phasing out use of the “Royal City” nickname, the City has not used this tagline in official communications for several years. The tagline will not be discussed as part of the community engagement.
Work has been underway for several months, and now we are ready to hear from the community about what makes New Westminster unique, how we collectively see ourselves as a community, and what we envision New West will be known for in the future.
The City has hired a graphic design firm to create the new logo design, but we need the community’s input to understand the essence of New West to capture in that design.
We have also established a community working group to help guide the process towards a new logo. So far, the group has met twice and worked collaboratively with staff and the graphic designers to develop the plans for community engagement. Check out our FAQs in the section below for more information about the working group!
Documents and Links
What We Heard Our City, Our Voice: Themes for a New City Logo Engagement Summary Report (July 2024)
Council Report on Community Engagement Approach for New City Logo (May 2024)
Council Report on Initiating Process for Updating the City's Corporate Logo (February 2024)
Council Report on Potential Process for Updating the City's Corporate Logo (June 2023)
Council Meeting Recording (July 2022)
Who's Listening?
Phases
Engagement reporting and logo concept development
Project Update: July 31, 2024
The results are in! Thank you to everyone who took the time to participate in engagement opportunities. Input and feedback collected through the engagement have been summarized and compiled in a What We Heard Report.
Included in the report is the word cloud below, which captures 400+ responses to questions asking participants to describe New Westminster in 1-3 words. A few variations of this question were asked in the survey, at the pop-ups, Community Workshop and other meetings. The larger a word appears in the image, the more times it was mentioned by participants.
A summary of the engagement process and community input gathered was shared with the graphic design firm that was hired to create the new logo. Engagement results will also be shared with Council and the community working group as they work to review the concepts created by the graphic designers in fall 2024. The City plans to have a new logo and brand developed by the end of the year.
